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UPDATING A HISTORICAL BRAND!
How we brought a theater back to life!
A hidden little gem located in Downtown Covina the Covina Playhouse has been a city anchor for over 40 years! Limited to only 100 seats the theater provides an upfront and personal experience regardless of where your seats are! Since the theaters uplift it has provided classical productions, cover band concerts and private events.
Pixel Nerds was faced with a challenge to update the theater’s collateral and brand without losing its integrity. Because the shows and theater itself was filled with color we felt so should the new logo and collateral. We designed a modern logo that would withstand the test of time along with a brand that could easily be replicated no matter what medium is being used. Overall the patrons, concert lovers and members were excited with the updated brand direction.