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WHAT TYPE OF BRAND WOULD DISTINGUISH SUCH A UNIQUE LOCATION?
From the very second you walk into The Utility Room you know you’re in a special place. From being served the finest whiskeys available such as Pappy Van Winkle it won’t come in a fancy aerated glass but in a tea cup, just like they did during the prohibition days, just in case the police rated the place you could claim you were drinking nothing but tea!
Pixel Nerds was challenged with designing a brand that would have the feel of prohibition, electricity and hooch (verbatim from the owner’s mouth) and we did just that!