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A BRAND FROM SCRATCH FOR A NEW EXOTIC RENTAL COMPANY
How did we create a brand that attracted thousands of car enthusiasts from all over the world?
Let It Ride exotic car rentals purchased Vegas Luxury Rides to continue on the experience of allowing Las Vegas tourists to rent an exotic car for a 4, 6 or 24 hour rental. LIR challenged us to design a new brand that would stand out from the competition and generate revenue within the souvenir shop located inside of the facility and after driving around for hours in 8 cars we finally found our inspiration from an indicia that resides on the backside of all Lamborghini’s located by the engine compartment.
And within 3 days we designed a logo that the client was excited about that was recognized from car enthusiasts all over the world and generates an average of $100,000 in additional revenue from hats, shirts, posters and other souvenirs available for purchase within the facility.