Let It Ride exotic car rentals purchased Vegas Luxury Rides to continue on the experience of allowing Las Vegas tourists to rent an exotic car for a 4, 6 or 24 hour rental. LIR challenged us to design a new brand that would stand out from the competition and generate revenue within the souvenir shop located inside of the facility and after driving around for hours in 8 cars we finally found our inspiration from an indicia that resides on the backside of all Lamborghini’s located by the engine compartment.

And within 3 days we designed a logo that the client was excited about that was recognized from car enthusiasts all over the world and generates an average of $100,000 in additional revenue from hats, shirts, posters and other souvenirs available for purchase within the facility.